Introduction to E-Mail Marketing
About Course
E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this course you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this course, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.What Will I Learn?
- Getting to Know E-mail Marketing
- Setting Up Your Audience
- Designing Your Campaign Strategy
- Crafting Messages for Each
- Campaign
- Good Habits Get Optimal Results
- What to Write
- Subject Lines and Action Calls
- Test Driving