Corporate Branding: How to Create and Manage
About Course
Your brand is the vehicle that propels your product or service into your customers’ lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live up to.What Will I Learn?
- Identify your brand’s products, the features of those products, and their values
- Write a mission, vision, and style statement for a brand
- Describe the basics of positioning a brand
- Understand the basics of creating a visual identity, including a brand name, slogan, and logo
- Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
- Effectively plan an internal and external brand launch
- Monitor and evaluate your brand, and understand how to respond to the results
Original price was: $495.00.$247.50Current price is: $247.50.
Requirements
- Basic understanding of computer skills
Target Audience
- Everyone
